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Pre-marketing project plan (P-MAPP)
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Planning and coordinating the vast array of pre-launch activities
and communications required for a successful pre-marketing
campaign in today's competitive environment presents real
challenges to any new product development team. Too often
the need to "do something" results in ad hoc activities
and individual projects starting up with neither consistency
nor coherency. Without being aligned to parallel activities
taking place in other business disciplines this can result
in disjointed pre-marketing activities being initiated.
The PHASE II P-MAPP strategy solves this crisis by mapping
all current and planned medical-marketing activities from
the different disciplines through a set of one-day workshops.
With the key marketing team stakeholders in attendance the
output results in a pre-marketing project plan that everyone
has bought in to, and activities which are aligned - bringing
consistency, coherency and complete integration.
P-MAPP - because tomorrow's success
depends on getting it right today
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