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Business intelligence/primary market research
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With your product in phase I development your market intelligence
needs have started to grow. Your target product profiles
for phase II and III are taking shape. Early interim results
are available and internal company expectations are on the
increase. PHASE II can help you re-analyze your initial
market insights and assumptions in light of your new product
information and any market changes that have occurred.
We can help to identify future trialists from the KOL pool
or determine which clinicians you should engage as advisory
panel members due to their clinical influence and authority.
PHASE II can also re-evaluate your target audience needs
and wants and test how your new product information is perceived
by potential future customers. We can help determine further
who your competitors will be at launch and what you will
have to do to overcome any threats they are likely to present.
Unlike traditional market research agencies, when the results
come in and the analysis is complete PHASE II can run onsite
team workshops with your internal stakeholders. The workshops
focus on converting the market research recommendations
into actionable results which in turn make a difference
to the strategy your team adopts, the messages you intend
to communicate and the pre-marketing materials you plan
to produce.
Market research that results in
action
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