|
PHASE II has almost a decade's experience in planning, developing
and executing market access approaches. This heritage provides
us with unparalleled access to decision-makers and influencers
whose actions ultimately define the adoption of new and existing
products. In the UK we maintain a database of several hundred
NHS decision-makers in various commissioning and purchasing
organizations across national, regional and local level. We
routinely access these experts for primary, qualitative and
quantitative intelligence and input to support market access
projects and programs.
We help to ensure that healthcare managers do not become
a barrier to the uptake and adoption of your new product.
PHASE II can develop market awareness and access that can
be leveraged throughout the launch period through a variety
of support services:
|
|
Opinion Leader
Identification and Profiling (OLIP) |
|
|
KOL Influencer
Mapping (KOLIM) |
|
|
Advisory boards
and KOL/influencer development |
|
|
Pricing, access
and reimbursement strategy |
|
|
Affiliate disease,
product knowledge and marketing strategy briefing/training
and preparation including development of core
materials |
|
|
Market opportunity
identification |
 |
Customer segmentation
analysis |
|
Customer pull-through
strategy and core materials development |
|
|
|
|
