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Adopting a rigorous process ensures that your pre-marketing/launch
plans are "bullet-proof" and that nothing falls
through the cracks during pre-marketing planning or launch
execution.
The PHASE II Commercialization Workshop process includes:
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Strategy and information
exchange/gap analysis audit (to ensure that any
product development/pre-marketing planning issues
are identified and that these are addressed) |
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Product positioning
(and key messages) development |
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Communications
strategy development (market, company, product)
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P-MAPP to develop
a pre-marketing activities
project plan that streamlines and
integrates all launch steps |
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Business intelligence
collation and market research testing |
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Project management
support |
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