Home > Case studies > Market access



PHASE II experience of Market Access is as varied as the client projects we have worked on this area:

	NICE implementation tools and materials
	Policy pull-through programs
	Development of joint integrated pathways of care (ICPs)
	Online audit program
	Burden of illness / risk calculator/ tools
	Electronic treatment protocol generator for Trusts
	Costing models
	Value demonstration dossier/ pack
	Patient empowerment and lobbying initiatives
	Patient lobbying resources

We have found that Market Access means different things to different companies depending on their product, therapy area and lifecycle strategy.

An early step in any Market Access strategy or program is to identify and agree the target audience, which can vary. PHASE II can apply policy maker and thought leader identification and influencer mapping processes to determine who has the most influence amongst those controlling healthcare market access policy nationally, regionally and locally. This tells you who should be targeted within any given healthcare system to optimize your Market Access outcomes.

Once those controlling healthcare market access policy are identified, PHASE II works with you to develop and design bespoke "Market Access" programs/ tools/ initiatives/ materials which are used to address the strategic objectives. Our capabilities as varied, so why not call for more information or to arrange a meeting.

Please click on the images below for more examples of our market access experience.