Clients differentiate PHASE II from most medical-marketing
agencies due to our ability to engage them in a rigorous process
of strategy development that encompasses analysis, creative
brainstorming and consensus building amongst the stakeholder
teams.
The process shortens the decision-making timeframe for
project deliverables. The key stages at which clients engage
PHASE II when dealing with a new product are shown below:
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Defining
an optimal Target Product Profile (TPP) for a new product
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Developing
powerful product positioning options and key messages
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Mapping
a 3-5 year product communications strategy (ComStrat©)
that encompasses macro level market, company and product
communications strategy elements |
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Scoping
out a comprehensive pre-marketing plan (P-MAPP) for
your new product |
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Originating
a novel KOL advocacy strategy |
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Defining
a validated pharmacoeconomic/value demonstration strategy
for your product |
Click below to challenge PHASE II by requesting a proposal:
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